How to treat the competitive pattern and trend of China's pet food industry
Release time:
Jul 18,2023
At present, the market penetration rate of pet staple food in China is about 20%, while that in developed countries such as Europe and America is over 95%. We believe that the booming e-commerce channels and the sinking of terminal demand channels will promote the rapid growth of pet staple food market.
Competitive pattern
The rapid rise of domestic brands under the background of foreign brands
Foreign brands occupy a dominant position in the pet food industry with strong brand influence, while excellent domestic brands take the lead in breaking through the e-commerce channel According to the data of Chinese pets, the market size of China's pet industry reached 134 billion yuan in 2017, and the compound annual growth rate from 2008 to 2017 was about 40%
The prevalence of pet economy has also promoted the development of China's pet food industry. From 2010 to 2015, the market size of China's pet food industry will be from 9 billion yuan to 35 billion yuan, and the market size of pet snacks will be from 1.4 billion yuan to 6.3 billion yuan
From the perspective of competition pattern, the competition pattern of China's pet staple food market is still dominated by brand competition, and foreign brands represented by Royal still occupy a dominant position. Many domestic brands gradually seek to break through from e-commerce channels and shape their own brand influence by continuously improving the product quality of staple food; China's pet snack market is in a rapid introduction period, and the overall competition pattern is relatively scattered. Excellent domestic brands have gradually stood out with innovative business concepts and good product cost performance
Trend
Under the background of consumption upgrading, the industry will be fast
Consumption upgrade represents the trend of pet food industry, and the core reason for pet food consumption upgrade is the pursuit of health
First of all, from the consumption upgrade path of "ordinary staple food-middle and high-end staple food-customized staple food", pet staple food products are increasingly diversified and personalized. The pursuit of health is the key factor for the upgrading of staple food consumption
At present, the market penetration rate of pet staple food in China is about 20%, while that in developed countries such as Europe and America is over 95%. We believe that the booming e-commerce channels and the sinking of terminal demand channels will promote the rapid growth of pet staple food market
At the same time, the rise of cat economy has become a new engine for the increment of pet industry, and the consumption of cat owners pays more attention to health, product quality and pursuit of individuality, which is also expected to promote the rapid development of pet food industry
Secondly, the core reason for the rapid growth of pet snack market is that pet owners want their pets to live better so as to further communicate with their pets. At present, China's pet snack market is in a period of rapid introduction. The rapid growth of pet snack market is in line with the upgrading path of pet food consumption. With the improvement of pet family consumption ability and the change of consumption habits, the popularity of pet snacks will further enhance the overall market prospect
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